The Marketing Mix

Are you Checking your Site's Temperature to ensure Ultimate Optimization?

The Importance of Monitoring your Site’s Performance

You’ve worked really hard to get your company’s new website live and customers are beginning to find you online- awesome job! Unfortunately, that’s not where the work ends in the world of web. Now that your site is up and running, it requires consistent monitoring, analyzing and tweaking.

Think of your website like a car. After you leave the dealership and begin driving your new vehicle, eventually you need to get an oil change, monitor the air pressure in the tires and refill the window washer fluid, right? In a similar fashion, websites need continuous maintenance to be sure they’re performing at their peak.

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Purposefully Pinning: Pinterest 101 for Business

Why Pinterest Matters for your Business

If we asked you which social networking site drives 2x as much e-commerce traffic as Facebook, what would you guess? You might assume Instagram or even Twitter, but Pinterest probably wouldn’t immediately come to mind. That’s right- 41% of all e-commerce traffic comes from pinners.

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The Office Monster Ate My 8 Hours: Finding Business Efficiency

Who Keeps Stealing the Time from my Work Day?

Office MonsterEvery morning you walk into your office and immediately begin cranking out emails, checking your to-do list for the day and making things happen. You look up ten minutes after you arrived at your desk and it’s somehow already noon. NOON?! Where did the entire morning go?

If this situation sounds familiar, you’re not alone. One of the biggest complaints of business owners - particularly new business owners - is that they don’t have enough time in their day to get everything done.

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Tackling Brand Visibility as a New Business

You’ve taken the leap into entrepreneurship and started your own small business- congratulations! We’re giving you a huge virtual high five for bringing your dream to life. Chances are, as a business owner your expertise is in your industry and product offerings, rather than marketing or PR. Creating brand visibility might seem really intimidating; where do you start? And what does it mean if you have a super small budget to work with? The great news is that there are hundreds—if not thousands—of ways to market your new company without breaking the bank.

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The Incredible Power of Free for Branding a Business

As a new business owner, the thought of giving away your products or services for free might seem counterintuitive. You’re probably thinking, "How can I make money if I’m giving away the exact thing I’ve worked so hard to create?" Before you freak out, let us explain. Trying to gain meaningful traction and establish your new business on the World Wide Web is a tall order. In almost every industry, you’re going to have some form of competition. Simply paying for minimal advertising through a few different channels and hoping your dream client finds you doesn’t cut it anymore.

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