The Marketing Mix

Mastering effective link building in 2016 and beyond

Receiving quality, educational and timely links to your website positively impacts your search engine rank and helps to build trust with influential bloggers and online marketers. Similarly, including links to relevant outside sources within your website’s content also helps to build value for your own site. Link building is a tricky process and, when it’s done incorrectly, can negatively impact your website’s visibility on major search engines like Google. Therefore, it’s imperative to navigate the link building process strategically and very carefully.

The Secret to Appealing to Prospective Customers

Finding new, on-brand customer leads can be challenging. In fact, business owners and CEOs often say this is their hardest aspect of their job (BusinessKnowHow.com). What if there was a way to attract your dream customer to your business, rather than having to go out and find them? If that sounds too good to be true, we promise it’s not!

The secret to gaining qualified customer leads is by providing them with consistent, useful, and timely content. Doing this will attract them to you instead of hunting them down and hoping they hear your message.