It sounds so simple – your radio ad should speak to people the same way they communicate every day in real life. Yet we frequently encounter instances where people get caught up in the writing techniques for an ad and they forget they’ll be speaking it. Therefore, it’s super important that your advertisements are conversational, first and foremost.
The Marketing Mix
Did you know it’s estimated that by 2019, 80 percent of all Internet traffic will be to videos? That’s 64 percent higher than 2014 … and a significant portion of the growth will probably occur in 2016 (Forbes.com). It’s official: if you’re not actively sharing video content on your social media and within your blogs, you’re missing out on some major website traffic.
Explore the brand transformations of Apple, Inc., McDonald’s and NIKE’s Air Jordan.
Strategically Attract New Customer Leads with Radio Advertising
If it’s done well, radio advertising can be the medium of imagination. I often compare radio to a book on tape – your mind is left to create its own images and sensations. When considering radio advertising for your company, the key is to pander to the audiences’ senses. To ensure you’re capturing the listeners’ attention, describe your product, service or event using crystal clear language and play on a variety of the listeners emotions.
Learn the Basics of Becoming Strategically Social in the Medical Field
We live in a world where consumers demand instant gratification, especially when it comes to finding answers to their questions online. According to Pew Research Center, more than 74% of people surveyed searched the Internet for health information within the past year. A medical facility’s reputation was indicated as the most important factor to survey participants. 48% of participants spent more than two weeks researching a facility online before making an appointment (Google).
It’s time to join the conversation online.
