Likely, you’re here because you know firsthand that it can be difficult to devote time to marketing because you’re too busy running your business.
If you’re like many business owners and managers, your to-do list is already very full, and that can make it difficult to implement marketing tasks in a way that maximizes your return on investment. A predetermined plan can help you to accomplish your marketing objectives efficiently, and yield effective and measurable results. Each business is different, regardless of industry, so you need a plan that is developed specifically to meet your needs.
A good strategy should be comprehensive and multi-channel to ensure consistency of key messages across all communications efforts, both internally and externally. That is to say that your company’s website, social media, advertising, and all other forms of marketing should look, feel, and sound alike and accurately reflect your brand.
The most effective strategy is data-driven. “Shooting from the hip” is common practice among many companies and can be a big budget drainer if the strategy misses the target.
Research doesn’t have to be fancy. While professional market surveys and incentivised focus groups will yield the most accurate and concrete information, a simple online survey or quick coffee and donuts with a group of your staff or favorite customers are also very useful.
Knowing what speaks to your target market—their likes, dislikes, and existing perceptions of your brand—will help you to develop streamlined messaging that resonates.
First, we sit down and get to know each other. We’ll discuss your vision and your goals, your challenges and your concerns, where you are and where you want to be.
Next, we’ll do some digging. Then we’ll take that information and use it to collaboratively develop a strategy to best achieve your goals and you can rest-assured that your strategy will be developed with your convenience and time constraints in mind. A plan is no good to anyone if it can’t be implemented.
Once the plan is developed, we will present it to you and you’ll have the opportunity to provide feedback and make adjustments before we finalize it and create a tactical calendar and task list.
Each plan is completely customized and entirely confidential. Depending on your company’s exact needs, the plan may include (but is not limited to) strategy and tactics for the following:
Our plans are developed so that you can implement them in-house or, if you prefer, we would be happy to do it for you. We would love to become your long-term marketing partner.