Why Pinterest Matters for your Business
If we asked you which social networking site drives 2x as much e-commerce traffic as Facebook, what would you guess? You might assume Instagram or even Twitter, but Pinterest probably wouldn’t immediately come to mind. That’s right- 41% of all e-commerce traffic comes from pinners.
Here are a few other compelling reasons why it’s time for your company to begin pinning purposefully:
• 80% of pinners purchase within 3 weeks of pinning their items.
• 85% of all pins come from websites, not other pins.
• 93% of pinners use Pinterest to plan purchases.
Via MelanieDuncan.com and ExpandedRamblings.com, 2015
Pinning Etiquette 101
Now that we’ve peaked your Pinterest interest, you might be wondering which types of pins work best and which tactics to avoid. Let’s dive in!
- Show your personality. Pinterest should be used to as a branding tool, allowing your customers to get a better sense of your brand’s personality; think inspirational and educational.
- Use high resolution images. Pixelated, poor quality images don’t work well on Pinterest. Be sure to only use sharp, hi-res images.
- Include #hashtags in your pin description.
- Don’t oversell. Don’t create Boards full of product images, descriptions and pricing. Remember, this is about introducing people to the story behind your brand, not pitching them products.
- Avoid images of faces. Images without faces get 23% more re-pins than those with faces.
- Stay away from pinning darker images. Lighter pins are re-pinned 20x more than darker pins - so remember to keep it light!
Once you’ve begun your Pinterest journey, don’t forget to check your analytics to measure which pins and boards are working and which need to be tweaked.
Lastly – and most importantly- be sure you have a plan once you drive your customers from your Pinterest page to your website; is your website properly optimized to execute your new leads?
Contact us today to discuss your social media objectives. We would love to help you get started!