Public Relations is the art and science of building relationships that earn trust and mutually supportive behavior.
Many business owners and managers don’t even realize that many of the things that their companies do are newsworthy.
Public relations is not always defined as a news story.
PR is any time that your business interacts with the public in an unpaid narrative capacity. A successful PR result may be a strategic photo placement, publishing of an opinion article (OpEd), inclusion in an e-newsletter or blog post, establishing media and community relationships throughout a variety of opportunities.
Did you know? Social media is a new form of public relations.
You may not realize it, but every time you make a post on your social media accounts, you’re interacting with your audience in a narrative format and telling part of your story.
It starts with a plan involving your media and community relations as the essential place to begin.