The most effective advertising campaigns aim to increase brand awareness by harnessing the right digital marketing techniques for your business.
Every day, new technology evolves and changes the way we look at traditional advertising techniques. For example, newspapers are no longer just daily or weekly publications. They are now also real-time Web experiences that are updated frequently and simultaneously shared on social media, reaching hundreds of thousands of readers almost instantly. Often, this means that today’s paper is reporting yesterday’s news. Television and radio have the advantage of greater real-time flexibility, but even so, they are still charged with the necessity of keeping up on social media.
Because there are now so many opportunities for the media to communicate with their audience in an ongoing capacity, advertisers are finding that it’s no longer as simple as placing a print ad, radio spot, or TV commercial. In order to generate the greatest number of impressions, advertising needs to be multi-channel, measurable, and memorable.
Where we come in.
Mix Maine Marketing can help you to develop a strategic, multi-channel advertising plan that encompasses the right mix of media to reach your targeted audience with the maximum number of impressions for your budget. Our strategic advertising plans and services include:
- Print advertising
- Radio advertising
- TV advertising
- Social media advertising
- Internet advertising
We can help you to develop your campaign messaging to best resonate with your target audience, and streamline your message for each type of media. Through careful and cohesive design, all of your ads can work together to increase reach and frequency. A cohesive, multi-channel approach ensures that the right people see your call to action several times, which is a necessity for message retention and top-of-mind awareness.