We believe in a multi-channel approach to achieve the best consistency of message and to increase top-of-mind awareness.
The best marketing plans, once in place, are measured for effectiveness. The results may show that you need to change your tactics to ensure the road you’re taking is the right one. This is how strategic planning and testing improves your overall return on investment (ROI).
A multi-channel strategy should include a combination of:
Direct Mail – Consumers still prefer printed mail over email. In fact, an International Communications Research survey found that 73% of consumers actually prefer mail over other advertising methods. And according to Research by Mail Print, 85% of consumers sort and read their snail mail on a daily basis, and 40% try new businesses after receiving direct mail.
Email Marketing – Nurture customer relationships by providing current, relevant information about your products, services, and industry.
Social Engagement – Customers are more likely to trust you if their friends and family say they can. Create awareness, get positive reviews, and attract new customers using social media channels.
Web Marketing – Whether your customers are interacting with you on a smartphone, tablet, laptop, or desktop, your campaigns can integrate smoothly across every platform.
Print – Create a powerful and lasting impression with printed brochures, business cards, sales sheets, and other marketing materials.
Want to enhance your company’s marketing efforts? Email us at firstname.lastname@example.org, or give us a call at (207) 622-0110.